Where in your product would Digital Nudges be most effective?

Let me help you with that.

Hi! I am Ashwin, the author and designer of Digital Nudges. I help product teams of all sizes build nudges that create, deliver and collect value.

I run workshops, brainstorms, training, coaching and work hands-on with product teams worldwide on nudges as well as other Behavior Design techniques.

My background

With over twenty years of experience in behavior design, product design, UX, service design, and product management, I've worked across Europe, the US, Asia, and Africa in a variety of roles at companies at all stages and many industries.

In 2012, I founded Fabric, a behavior design lab and consultancy. At Fabric, we integrate cognitive psychology, social psychology, behavioral economics, and other behavioral sciences into designing digital products, services, and organizations.

Previously, I created the Behavior Design Canvas, a framework for designing behavior change. I've spoken at TEDx and have mentored, taught, and coached teams extensively. I am a graduate of the pilot year at the Copenhagen Institute of Interaction Design.

Speaking

On Nodes of Design podcast

What is Behavior Design?

I enjoyed being a guest on the leading Nodes of Design Podcast, which was on best-seller and top-trending Apple Podcasts charts in over 18 leading countries in 2021.

On Design Drives podcast

Driving Behavior Change

I relished this interaction with the leading design podcast host and sweet human Sebastian Gier on his pod, Design Drives.